Our Founder Story
Keith Jones and the Gray Whale Advocate
Our mission is to connect people with whales through respectful, informed, and unforgettable field experiences.
Our Story
Since the mid-1990s, Keith Jones and team have led whale expeditions in Baja, building a reputation for deep regional knowledge and guest-focused operations.
What began as a knowledge-sharing effort evolved into decades of guided adventures, educational outreach, and strong traveler relationships across seasons.
What We Believe
- Education: Better understanding creates stronger stewardship.
- Connection: Personal encounters inspire lasting care for wildlife.
- Responsibility: Tourism should support conservation-minded practices.
Our Team Standard
Friendly, experienced staff and careful trip planning ensure guests are supported from pre-trip logistics through on-water experiences.
View 2027 Schedule | Contact Keith